Limitless Library

Branding, Logo Design, Graphic Design

Limitless Library is a book drive campaign dedicated to putting books in the hands of children and families who need them the most. It is a campaign run by the non-profit organization, limitless purpose, dedicated to helping children reach their limitless potential. As a creative in the Carolina Agency,The University of South Carolina’s student run advertising agency, I was tasked with creating a logo and branded content for Limitless Library. The two main elements I wanted included in the logo were books and children. After brainstorming, I came up with this logo. The concept is that the child is coming out from within the pages of the book, because the book elevates the child to reach for the stars. As for the branded content, Limitless Purpose asked for a winter Instagram post that encouraged people to donate books to their campaign. They specifically requested a Polar bear reading a book to its cubs, so I created a fun winter scene that portrays this. Given that the central idea of the campaign is collecting books, I decided to design bookmarks that Limitless Purpose could pass out at fundraising events and book drives.